| Format | Magazine |
|---|---|
| Owner | Sandow Media |
| Founded | 1992 |
| Language | English |
| Headquarters | 360 Park Avenue South, New York, NY United States |
| Circulation | 125,000 across America |
| Official website | www.worth.com |
Worth is an American wealth management magazine for high net worth individuals. It is published on a bi-monthly basis and circulated to over 110,000 recipients.
Contents |
Worth was founded in 1992 as a wealth management magazine for high net worth individuals. Under its current ownership, the magazine underwent a significant redesign in the spring of 2009 with a continued focus on topics related to both wealth creation and wealth management, including philanthropy and passion investments.
The magazine was purchased in February 2008 by Sandow Media. In May 2009, Sandow Media announced a total re-invention of the 18-year-old financial title Worth, including a new tagline: “The Evolution of Financial Intelligence.” The brand was re-created with an aim to serve a select group of high net worth individuals with an avid interest in the stewardship of their personal wealth. Featuring a cutting-edge design and compact format and printed on paper typically reserved for books, the magazine is geared to be an elegant, practical and portable resource for CEOs, entrepreneurs and investors.
From stories about dynamic wealth creators to expert advice on wealth management, Worth is organized into three chapters: ‘Make’ focuses on wealth creation and entrepreneurship; ‘Grow’ centers on wealth management and investing, and ‘Live’ highlights philanthropy, lifestyle and passion investing.
The debut issue also included a new service from Worth, the “Worth Leading Wealth Advisors Program,” a showcase for wealth, insurance and legal advisors nationwide. Advisors who apply for admission into the program are screened by the Worth Leading Wealth Advisors team and experts at Paladin Registry to help ensure advisor quality. In order to be considered for the Worth Leading Wealth Advisors Program, financial and legal professionals must be willing to provide complete and full disclosure to investors so that independent Paladin analysts can thoroughly screen and evaluate their credentials, ethics and business practices. Once admitted into the program, advisors pay a fee to be included.
Worth is mailed to a proprietary high net worth database of 110,000 households in major markets, including: Manhattan, Westchester County, Fairfield County, Connecticut, Boston, the Delaware Valley, South Florida, Chicago, Dallas, Houston, Phoenix-Scottsdale, San Francisco and Los Angeles. TheWorth database was developed in consultation with leading database experts. Worth recipients have a net worth of $2 million or greater and an interest in financial subject matter.
The magazine is also available on a limited basis at select newsstands with a cover price of $18.95 and via Sandow Media’s network of 50 Sandow-owned newsstands at private airports around the country. An advertising rate base of 125,000 is guaranteed and the title is audited by BPA Worldwide.
The publisher of Worth is Patrick D. C. Williams (formerly of The Economist and Conde Nast Portfolio); Richard Bradley (formerly of 02138 and George) is Editor in Chief, and Alison Parks (a veteran Worth executive formerly of Robb Report, Esquire and Southern Living) serves as General Manager.
Sandow Media was founded by Adam I. Sandow in 2002. The company has focused its efforts to date on developing multi-channel, vertically integrated luxury brands. Sandow Media’s flagships include the beauty brand NewBeauty magazine, which encompasses print, online and retail operations, and LUXE, a leading network of luxury home magazines. Worth was purchased by Sandow in February 2008 and in June of that same year Sandow Media purchased a leading magazine for watch collectors and enthusiasts, InSync Watches. In 2009, Sandow acquired Western Interiors, a 250,000-circulation home design magazine. With offices in New York, Florida and Texas and 185 employees across the United States, Sandow Media produces over 60 publications annually and generates over a half million unique visitors per month to the company’s online properties.